Posts

Advert

https://youtu.be/XsJ6qh-KtDY

Music dance research

1. the movements are fast as the characters in the videos seem to have lots of energy and momentum. the clips are short too meaning that we see more clips of the fast paced people. the target audience would be teens as we can see from the energy and the moves that these people in the dance videos are performing. the frames where the girl is on roller skates could show this as you would often see young generation take too roller skates and we see this in the sweet lovin video. other videos that could be included in the dance theme is Psy's Gagnam Style as we see the energy in that video like the others, Flo Rida's Club Can't Handle Me is another video that we see a lot of dance in.

3 point lighting

Image
key light fill light back light

evaluation for filming

obviously the ad is done in a professional way as the brand h&m have the funds to purchase the equipment that we need and the funds to hire professional camera people. we could improve our shots however we do not have the funding or equipment to do this and it is always hard to replicate exatly an ad. the cameras that we used are not as good as the ones that h&m use and this again reference the Superior funding that they have at their disposal. this effects the ad as we are not able to film a perfect version. i truly believe that we did our best to get close to the ads but without the equipment we knew that it was going to be a tough task. we did well to get the costumes and the lighting that we had in the shot and this does benefit us as we are able to make close replicas of the shoots. overall it was a hard task but as a group e were able to achieve good shots.

evaluation

the brand that i have created is a fair trade clothing brand designed for all people in all situations and i wanted to spread the word about fair trade as it is an important topic in the world now and many have forgotten about the farmers from different continents around the world and due to brexit these people are not getting the credit that they deserve. this is why i have created the clothing brand the billboards itself are made to represent fair trade and this is vital because we want people to see what fair trade is whilst they are passing by, we have made the slogan short so that people will have enough time to read the slogan before they crash which could lead to injuries, perhaps fatal. the logo itself is 100% to show that the clothing brand uses 100%cotton from fair trad farmers to show our support for the farmers that work hard to provide us with the cotton. WSM is the name and i have created all types of different clothing so that people can care about these farmers, 5...

Billboards

Image

Statement of intent

The brief that I was given was that I needed to combine Fairtrade and fashion and to make a new brand which supports Fair Trade, I have been working on many ideas and I have come up with a brand that follows the brief, WSM clothing is a new brand which supports fair trade with the use of cotton and logos of fair trade products and I feel that this is a good idea because people will recognize what these farmers do and hopefully this will lead to better deals for these people who work hard to provide us with daily products. We as a world need to think about what others do and Fairtrade farmers work tirelessly to provide us with goods that we use in everyday life and WSM clothing is designed to represent them and our goal is to make them more recognized and thought off. The target audience is simple and it is for young men and women as it is a unisex product, a cotton t shirt with a banana on which represents Fairtrade and and the comfort of the brand makes it wearable for everyon...