Statement of intent
The brief that I was given was that I needed to combine Fairtrade and fashion and to make a new brand which supports Fair Trade, I have been working on many ideas and I have come up with a brand that follows the brief, WSM clothing is a new brand which supports fair trade with the use of cotton and logos of fair trade products and I feel that this is a good idea because people will recognize what these farmers do and hopefully this will lead to better deals for these people who work hard to provide us with daily products. We as a world need to think about what others do and Fairtrade farmers work tirelessly to provide us with goods that we use in everyday life and WSM clothing is designed to represent them and our goal is to make them more recognized and thought off. The target audience is simple and it is for young men and women as it is a unisex product, a cotton t shirt with a banana on which represents Fairtrade and and the comfort of the brand makes it wearable for everyon
