Statement of intent

The brief that I was given was that I needed to combine Fairtrade and fashion and to make a new brand which supports Fair Trade, I have been working on many ideas and I have come up with a brand that follows the brief, WSM clothing is a new brand which supports fair trade with the use of cotton and logos of fair trade products and I feel that this is a good idea because people will recognize what these farmers do and hopefully this will lead to better deals for these people who work hard to provide us with daily products.

We as a world need to think about what others do and Fairtrade farmers work tirelessly to provide us with goods that we use in everyday life and WSM clothing is designed to represent them and our goal is to make them more recognized and thought off.


The target audience is simple and it is for young men and women as it is a unisex product, a cotton t shirt with a banana on which represents Fairtrade and and the comfort of the brand makes it wearable for everyone so that everyone can show their support for fair trade.

Many people in the world do not realise the work that the Fairtrade farmers do for us and many of these farmers come from poorer parts of the world where it is hard to make a living and the work for long periods of time to provide us with goods that we buy like chocolate and bananas and even cotton and much more in order for these farmers to provide for themselves and their families and that is one of the reasons why i have created this clothing brand to support Fair Trade.

Pitch

Basically my clothing represents fair trade due to its golden bananas, the poster shows more fair trade with the fair trade farms in the background and this represents fair trade which is the brief, we as a nation and other countries need to represent fair trade farmers and we are doing all that we can to help them, come together and support fair trade by purchasing these products.